I worked closely with Sam over the course of nearly 2 years, building and driving strategy across the EMEA region for a market leading cyber security company. During that time, it was clear to see Sam possesses something different to most other tech sales leaders; an insatiable desire to coach and develop a team of sellers, structure and precision to execute sales strategy effectively and a deep understanding of what it takes to be successful.

Being in the top 1% in any vocation requires commitment, passion and determination - that’s what makes Sam part of the top 1%.

Sam hired me in 2021 for my first sales role. Even during the interview process, I could tell he was the kind of leader I wanted to work for—his passion for sales and coaching was immediately clear.

Once I joined the team, he onboarded me quickly and gave me the tools and confidence to get up and running fast, setting me up for early success in the role.

Even today, I still reach out to Sam whenever I need guidance or have questions.

My first job after university was with Sam, and I still vividly remember that experience.

He taught me so much—not only about sales, but also about how to navigate a company and succeed quickly: what to focus on and what to avoid.

Sam gave me the foundation to build a successful career and played a key role in the success I’ve achieved today.